By Danielle Gentry-Barth
3-minute read
We hear it all the time- organizational leaders saying something like, “We can’t possibly ask Mr.
Soandso for a gift right now because of (insert any type of reason).” Why do we do this? Really,
ask yourself- how many times have you said “no” on behalf of a donor without ever giving them
the chance to say yes?
Maybe you’ve thought:
- “They gave recently.”
- “They seem too busy right now.”
- “This isn’t a good time to ask.”
- “They might think it’s too much.”
It’s easy to talk ourselves out of making the ask. It feels safer, more comfortable, and maybe
even less intrusive. But here’s the truth: when you decide not to ask, you decide for your donors.
Giving is an opportunity to make the world a better place. When someone supports your mission,
they’re aligning their values with action. They’re saying, “This matters to me.” That’s powerful.
But they can’t say yes if you never invite them in.
Fundraising is not about twisting arms or making people feel guilty. It’s about connecting. It’s
about offering people a way to do something meaningful, to be part of something bigger than
themselves. When you clearly explain the impact of a gift and ask boldly and respectfully, you’re
helping donors step into a story that makes a difference.
When you don’t ask, you’re also not sharing your impact, your significance, your vision for the
future, or your excitement for what could be.
Think of asking as an invitation.
Say things like:
- “Would you like to continue making an impact?”
- “Would you consider being part of our next big step?”
- “Can we count on you to as we step boldly into the future?”
The ask can become a powerful moment of inviting partnership—not a transaction.
You’re not in charge of your donor’s bank account or priorities. You’re in charge of building
relationships, telling stories, and inviting donors to partner and invest. Some will say no, and
that’s okay. But many will say yes, enthusiastically, generously, joyfully. And that can only
happen if you ask. Connect. Invite. Ask. Today. You’ll be surprised by how many people say
yes.