Make it Simple – Segmenting that captures the hearts and minds of donors!

by Danielle Gentry-Barth and Lauran McHaffie  3-Minute Read Your stories are amazing. Your mission changes lives. You do great work- day in and day out. But is that enough to pull in individual and corporate donors? In a matter of seconds our brains decide if we should click, read or scroll on by. In a […]

The Legacy Behind MASON Consulting Group: Part 1

Entering a new career chapter is always an interesting experience. It’s scary to embrace change and plan for the years ahead. It’s also exhilarating to reflect on the journey and think of all the wonderful “nexts.” Over the last twenty plus years, I’ve had the tremendous pleasure of working and volunteering for several amazing organizations […]