Make it Simple – Segmenting that captures the hearts and minds of donors!

by Danielle Gentry-Barth and Lauran McHaffie  3-Minute Read Your stories are amazing. Your mission changes lives. You do great work- day in and day out. But is that enough to pull in individual and corporate donors? In a matter of seconds our brains decide if we should click, read or scroll on by. In a […]